What fascinates me most is that type can appear or be implemented both two-dimensionally and three-dimensionally. In all cases, it serves the purpose of communication: whether to represent a brand or to support a message or piece of information. Typography is reduced to its essence – the visual form of letters. Depending on the design and execution, each letter conveys a different mood and creates an interesting interplay between form and counterform.
This diversity highlights how type is used not only as a carrier of information but also as an artistic element, capable of transporting emotions and forging a deeper connection to the message.